The Orielles and Loose Articles represent Greater Manchester at SxSW

Greater Manchester at SxSW

In March, Greater Manchester Combined Authority (GMCA) took a delegation of artists to South by Southwest (SxSW) in Austin, Texas – an annual gathering of parallel film, interactive media, and music festivals and conferences.

All Manchester’s music organisations and promoters were invited to submit suggestions to GMCA to create a longlist of potential candidates. Indicative of the breadth of exciting talent that Greater Manchester has to offer, the longlist was representative of genres as wide ranging as Hip Hop and indie, and included both emerging acts and those already established on the local and international scene.

Discussed by a panel of Manchester music industry professionals over the summer of 2022, the longlist was whittled down. After careful deliberation, two acts were selected to represent Manchester’s varied music scene – avant-pop trio The Orielles and punk band Loose Articles.

GMCA are hopeful to make the delegation an annual event that will grow Greater Manchester’s presence at SxSW year on year, so that international opportunities can be extended to as many artists as possible.